Build my strategy

MNX is built by Sam Friedman, founder of Full Value Potential, a New York strategic development practice. Sam is an operator first: he scaled an ice cream brand into Whole Foods and Sprouts nationwide, built a fintech tool, advised Wall Street banks and foreign governments, and ran food-relief and workforce programs for the city. He is a Goldman Sachs 10,000 Small Businesses alum with more than 15 years advising founders, developers, and nonprofits.

Every day he does this exact work for clients: the strategy, the funding case, and the government-affairs plan that move serious work forward in New York, alongside the government-affairs team at Urban Strategies. He is a City & State New York recognized government-affairs strategist, named to its 2026 Tomorrow's Leaders and spotlighted by the Association for a Better New York. He knows how the state actually operates, and how to get a credible case in front of the people who should hear it.

MNX is where that practice meets his entrepreneurial and technical side. It reconciles New York's funding, contract, and stakeholder data into one place, and turns the strategy he builds by hand for retained clients into a plan any ambitious organization can commission for itself. The full engagement is how this is normally delivered. This is that strategy, made accessible, because the people building real things in New York deserve a real map.