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New York policy

S5388: Relates to restricting advertisements for alcoholic beverages

NY Senate · Sponsor Pete Harckham

Jurisdiction
New York State
Applies to
New York State (proposed)
Effective
January 7, 2026

What it requires

Restricts advertisements for alcoholic beverages; requires an alcoholism hotline number on each advertisement; requires the State Liquor Authority to promulgate rules that require licensees to implement responsible drinking programs that include comprehensive employee trainings on responding to circumstances in which individuals present signs of alcohol abuse or suffering from the disease of alcoholism and requirements for such licensee or permit holder to assess, prevent, and address alcohol abuse by users under the age of thirty.

ny-statesenatelegislationbill

Official source ↗

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